Project Page: Virtue

OVERVIEW

I had the privilege of collaborating closely with Virtue Drinks on a transformative journey to revitalise their brand. What initially began as a request to refresh some assets quickly evolved into an exciting project that redefined the entire identity of their energy drinks company.

ROLE

Creative Director

Creative direction, Branding, Packaging design, Web design & development, Marketing assets

LOGO REFINEMENT

I made subtle yet impactful alterations to the logo, lightening the font and simplifying the design to evoke a more uplifting and balanced feel. This shift away from the original bulkiness and heaviness resulted in a logo that retains its familiarity while conveying the essence of clean, vibrant energy with no impurities.

DESIGN STRATEGY

Through a series of brand strategy workshops, we uncovered the foundational blueprint for Virtue's business and developed our design identity around it. Focused on our mission of providing clean energy for the body, mind & soul, I crafted a minimal yet vibrant aesthetic identity for Virtue that communicates energy in a clean and contemporary style.

PACKAGING

As the flagship product for the brand it made sense to nail the look and feel of the cans before tackling any other areas of the business.

After gaining some trust from the founder they were ready to let go and elevate their brand to the next level. This was a journey into the unknown for them and I was committed to ensuring they were happy with the outcome.

WEB DESIGN & BUILD

I completely revitalised the Virtue website. The new site was fully designed in Figma and built out in Webflow. This bespoke approach beautifully showcases the Virtue product range and enhances user experience.

Take a peek below or follow the link to check out the full site.

virtuedrinks.com

MARKETING

With the new identity solidified in the brand guidelines, I initiated a comprehensive overhaul of Virtue's marketing assets. From B2B pitch decks to B2C packaging and signage, every touchpoint received a refreshed and cohesive design.

SOCIAL IMPACT

One of the other major challenges was to improve Virtues social presence and completely revamp their appearance on TikTok, instagram and other social media platforms.

CLOSING THOUGHTS

This project was a pleasure to work on and offered valuable learning experiences for both the client and myself. It served as an exercise in building trust and delivering design solutions to a client who may not have initially recognised their need for change.

Dom has been an absolute pleasure to work with. His creative vision has helped our brand excel and he's ensured consistency across all touch points.

His vast experience has been evident in his ability to shape our brand identity and put together a long term brand strategy. Dom has always gone above & beyond in helping build a brand that really resonates with the target community in mind.

Rahi Daneshmand

Virtue Founder